Academy Sports + Outdoors
Sun Bowl International Soccer Tournament
PASO, Texas (April 14, 2009) - Academy Sports + Outdoors became the newest
member of the Sun Bowl Association corporate family Tuesday, as the sporting
goods retailer became the title sponsor of the Sun Bowl International Soccer
Tournament, announced Sun Bowl Association Executive Director Bernie Olivas.
are really excited to team up with Academy Sports + Outdoors," said Olivas.
"Academy is a fairly new corporate citizen in El Paso and teaming with them is
a win, win situation. Can there be a better fit than an international youth
soccer tournament and a sporting goods retailer? We are really excited about
tournament, which will be called the Academy Sports + Outdoors Sun Bowl
International Soccer Tournament, is in its 10th year. This year's tournament is
slated for June 13-14 at several area parks.
Sports + Outdoors is extremely excited to join forces with the Sun Bowl
Association and become the title sponsor of the International Soccer
Tournament! This tournament has grown to become a huge event here in El Paso,
and what better organization to partner with than the Sun Bowl," said Corey
Thomas, Academy regional marketing manager. "Academy, though fairly new to El
Paso, has a history of being heavily involved in the community. This
tournament allows us to have a positive impact on thousands of youth from El
Paso, and from other states and countries. There's absolutely nothing
better than that."
tournament has steadily grown each year from 42 teams in 2000 to 170 teams in
2008. Last year's field included teams from Texas, New Mexico, Arizona and
tournament is growing more and more each year," said Olivas. "In our first year
we had 48 teams, now we are expecting the field to exceed 175 teams 10 years
later. It has been a gradual, but healthy growth, making us the largest
tournament in West Texas and New Mexico."
are projecting this year's field for the Academy Sports + Outdoors Sun Bowl
International Soccer Tournament to reach over 175 teams with more than 3,000
Sun Bowl Association is a non-profit organization that operates the Brut Sun
Bowl and over 20 events around the year, including the Academy Sports +
Outdoors Sun Bowl Inter-national Soccer Tournament and the FirstLight Federal
Credit Union Sun Bowl Parade, Sun Bowl Basketball Tournament, the Western
Refining Sun Bowl All-America Golf Classic and the Sun Bowl Fan Fiesta.
Sports + Outdoors is one of the nation's largest sporting goods retailers,
operating over 100 stores across the southeastern United States. Academy offers
the sports and outdoor enthusiast a broad selection of equipment, apparel, and
footwear at everyday low prices. Academy has a formula of low prices and a
large selection has allowed the company to become a leader in the sporting