Sun Bowl Association Seeks Title Sponsor For Fan Fiesta
PASO, Texas (April 9, 2007) - The Sun Bowl Association announced today
that it will begin reviewing potential companies to become the title
sponsor of this year's Sun Bowl Fan Fiesta. Wells Fargo Bank's
sponsorship ended last December.
Norwest/Wells Fargo began its title
sponsorship of the Sun Bowl football game in 1996, keeping the Sun Bowl
alive during a time of uncertainty for sports fans. The company spent
eight years as the football game's title sponsor.
Beginning in 1998, the Sun Bowl
Association added the Wells Fargo Sun Bowl Fan Fiesta to the schedule
of events for bowl week. The Wells Fargo Fan Fiesta has blossomed into
a huge fan-friendly event the night before the game. Wells Fargo Bank
sponsored the event for nine years.
"Wells Fargo has been instrumental
corporate citizen in helping the Sun Bowl Association provide some
great memories to both local and out of town fans a like," said Sun
Bowl Association Executive Director Bernie Olivas. "The Wells Fargo Sun
Bowl Fan Fiesta has been a staple in showcasing El Paso's reputation as
the nation's most hospitable bowl game. We cannot thank Steve Helbing
and the Wells Fargo Bank family enough for their support of the Sun
Fan Fiesta is the region's largest pep rally that hosts 15,000 to
18,000 fans each year. The event includes The Battle of the University
Bands, school pep rallies, the largest fireworks display in the region,
carnival acts, interactive games, live music and a taste of the region
with various restaurants on hand to serve El Paso's flavor.
This year's Fan Fiesta is scheduled from
2 p.m. to 8 p.m. on Sunday, Dec. 30, with the Brut Sun Bowl slated for
Monday, Dec. 31 at noon at Sun Bowl Stadium.
"Wells Fargo has a 126 year history in
El Paso and the years of our association with the Sun Bowl have been
some of the very best. Our association with the game and the creation
of the Fan Fiesta will always be a source of pride for our company and
all our teammates. These marquis events show our city to football fans
and Wells Fargo customers across America and El Paso always looks like
the great place we know it is. Our sincere thanks go to the talented
staff and all the dedicated volunteers with the Sun Bowl Association,"
said Steve Helbing, Wells Fargo's Community Banking President in El