Game Draws $24.6 Million In Impact

2010 Hyundai Sun Bowl Generates $24.6 Million In Economic Impact

EL PASO, Texas (March 18, 2011) – The 77th annual Hyundai Sun Bowl between the University of Miami and the University of Notre Dame generated $24.6 million in total economic activity during the last week of 2010, according to a survey conducted by Texas Perspectives, Inc., that was released today.

The City of El Paso, El Paso County and Sun Metro realized just under $400,000 in tax revenue during the last week of December, 2010. The revenues generated from the Hyundai Sun Bowl have allowed for the creation of approximately 393 new jobs in the community according to the study.

A record 54,021 attended the 2010 edition of the Hyundai Sun Bowl and it is estimated also that a record 16,000 out-of-town visitors descended upon the Sun City during bowl week.