September 1, 2017 — EL PASO, Texas – Inspired by the 50th consecutive showing of the Hyundai Sun Bowl on CBS, the Sun Bowl Association unveiled its 2017 Hyundai Sun Bowl poster on Friday, Sept. 1 showcasing the amazing broadcasters who have made the historic bowl game memorable for those watching on national television.
August 29, 2017 — EL PASO, Texas – The Sun Bowl Association is teaming up with the YMCA of El Paso to give football fans around the country another chance to win a $1,500 Sun Bowl Game Package for the Hyundai Sun Bowl by participating in the YMCA of El Paso Hyundai Sun Bowl Challenge.
July 31, 2017 — EL PASO, Texas – The Sun Bowl Association announced the 2017-18 Sun Court, Friday, July 28 with Macy McBeth as the 2017 Sun Queen and Ariana Martell as the Lady-in-Waiting.
June 21, 2017 — EL PASO, Texas – The Sun Bowl Association and WestStar Bank are pleased to announce the teams coming to El Paso for the 56th Annual WestStar Bank Don Haskins Sun Bowl Invitational, which will be held in the Don Haskins Center, Thursday and Friday, Dec. 21-22.
May 11, 2017 — EL PASO, Texas – The Sun Bowl Association and Executive Director Bernie Olivas confirmed the date and start time for the 84th Annual Hyundai Sun Bowl, which is set for Friday, Dec. 29 at 1 p.m. MT (3 p.m. ET). The game will feature a team from the Atlantic Coast Conference (ACC) taking on a team from the Pac-12 Conference and will be televised on CBS for the 50th consecutive year.