In 1994, the Sun Bowl Association and the El Paso Rotary Club commenced "Legends of the Sun Bowl" and added it to the annual Rotary Sun Bowl Team Luncheon. Following is a list of the Legends of the Sun Bowl:
| 2009 | Gerald J. Rubin - Administrator |
| 2008 | Priest Holmes - Player, Texas (1994) Craig Silver - CBS Sports (1983-2005) |
| 2007 | Cornelius Bennett - Player, Alabama (1983 & 1986) Don James - Coach, Washington (1979 & 1986) |
| 2006 | Tony Franklin - Player, Texas A&M (1977) Grant Teaff - Coach, Baylor (1992) |
| 2005 | Terry Donahue - Coach, UCLA (1991); CBS Sports (1995) Verne Lundquist - CBS Sports (1988, 1992, 2000-05) |
| 2004 | Pat Tillman (Posthumously) - Player, Arizona State (1997) Alex Van Pelt - Player, Pittsburgh (1989) |
| 2003 | Ken Heineman - Player, El Paso All-Stars (1935) |
| 2002 | Thurman Thomas - Player, Oklahoma State (1987) |
| 2001 | John H. Folmer - Administrator Barry Switzer - Coach, Oklahoma (1981) |
| 2000 | Vince Dooley - Coach, Georgia (1964, 1969 & 1985) Derrick Thomas (Posthumously) - Player, Alabama (1986 & 1988) |
| 1999 | Hayden Fry - Coach, SMU (1963) and Iowa (1995 & 1997) Jimmy Rogers, Jr. - Administrator |
| 1998 | Jesse Whittenton - UTEP (1954 & 1955) |
| 1997 | Tom Brookshier - CBS Sports (1973, 1977-1981) Pat Summerall - CBS Sports (1971, 1977-80) |
| 1996 | Tony Dorsett - Player, Pittsburgh (1975) |
| 1995 | Johnny Majors - Coach, Iowa State (1971), Pittsburgh (1975) and Tennessee (1984) |
| 1994 | Harrison Kohl - Administrator Bill Stevens - Player, UTEP (1965 & 1967) Charley Johnson - Player, New Mexico State (1959 & 1960) |
